What we bring (high fit for Topic 2 / subtopics 2.1, 2.3, 2.4)
2.1. Farmers’ communities & motivations (Subtopic 2.1)
- Behavioural and socio-economic analysis of engagement, adoption and persistence (risk, incentives, social norms, trust, identity, perceived feasibility)
- Mixed methods: surveys, qualitative work, behavioural/choice experiments, segmentation of farmer profiles
- Design of peer-learning and community-based engagement pathways (communities of practice, farmer-to-farmer models)

2.3. Farm work organisation & working conditions (Subtopic 2.3)
- Assessment of how agroecological transitions affect workload, skills, labour organisation, time use, occupational wellbeing and feasibility
- Co-design of practical solutions with farmers and advisors to reduce burden and improve feasibility (work re-organisation, training needs, supportive tools)
- Indicators and monitoring frameworks to track changes in working conditions alongside environmental/economic outcomes

2-4. Policies, advisory services & AKIS (Subtopic 2.4)
- Policy and governance analysis to identify enabling conditions and bottlenecks (CAP instruments, incentives, advisory models, institutional arrangements)
- Co-creation with advisory services to strengthen AKIS pathways (knowledge transfer, advisory innovation, scaling mechanisms)
- Evidence-to-policy outputs: actionable recommendations, briefs, and implementation guidance

--> Living Lab / multi-actor capacity
We can support the design and facilitation of Living Labs and stakeholder platforms (farmers, advisors/AKIS, cooperatives, value-chain actors, policymakers) to co-create, test and scale empowerment pathways.

We count with international experts in behavioural and natural resource economics to reinforce methods, evaluation, and EU-level dissemination.

Role in the consortium:
WP lead/co-lead on: farmer engagement & motivations, work organisation / working conditions, AKIS & policy enablers, and/or impact logic (ToC) + indicators. Open to joining an existing consortium or supporting a coordinator.

Looking for partners to complement our strengths:
- Farmer organisations / cooperatives / advisory services (AKIS) able to recruit participants and anchor pilots
- Living Lab operators / territorial innovation hubs with field sites
- Agroecology technical/agronomic partners implementing practices on farms
- Policy interface organisations and EU networks for scaling
- Partners from other EU Member States / Associated Countries to meet eligibility criteria

Contact: María Guerrero – R&D&I Project Developer, CREDA (UPC–IRTA), Spain
Email: maria.guerrero@upc.edu

CREDA is a Spanish applied research foundation specialised in agricultural and natural resource economics, economics, behavioural and policy insights, supporting the transition towards more sustainable and resilient agri-food systems. We work at the interface of farmer decision-making, policy and research systems, working until implementation in real contexts.

We have local and international presence, which facilitates to work with agri-food stakeholders at all scales, and achieve effective results.

Website: https://www.creda.es