Transform value chains, businesses and policies to facilitate the transition to agroecology
Subject: Forge a Legacy: Partner on Premium Ethiopian Forest Coffee & Integrated Agroecology
To: Esteemed EU Research Institutions, Joint Ventures, Innovative SMEs & Organizations
Dear Visionary Partners,
Sena Agribusiness Investment Group invites you to pioneer a transformative alliance. Together, we will scale premium Forest Arabica Coffee from Ethiopia’s biodiverse Bale-Ecoregion Highlands—cultivated through Integrated Agroecology—advancing its production, certification, branding, and EU market access.
This initiative masterfully intertwines environmental stewardship, social empowerment, and commercial excellence. Targeting the EU Agroecology Fund (30% investment coverage), we seek your expertise to co-create a sustainable, high-value coffee model for discerning European markets.
The Bale Forest Distinction:
• Origin: Arabica nurtured under ancient canopy in UNESCO-recognized Bale Mountains—a global biodiversity sanctuary.
• Methodology: Integrated Agroecology: Harmonizing shade-grown coffee with forest conservation, soil vitality, water stewardship, and climate resilience.
• Quality: Terroir-infused flavour; inherently organic.
• Impact: Shields ecosystems, sequesters carbon, protects watersheds, and uplifts smallholder communities.
The EU Fund Advantage:
Your partnership strengthens our application, demonstrating:
• Market pathways, cutting-edge expertise, and credible impact metrics aligned with the Green Deal. Grant success de-risks our shared vision.
Why Partner With Us?
• Unique Terroir: Coffee from an ecological crown jewel.
• Regenerative Core: Agroecology as our foundation.
• Proven Impact: Deep community engagement and conservation.
• Execution-Ready: Blueprint for funding and action.
Act Now:
Join our virtual meeting on 15 June 2025 to align synergies and timelines.
Contact:
Abdurezak Hussien Kedir | CEO
???? hussienabdurezak2018@gmail.com
???? (+251) 912705278
Let us conserve sacred ecosystems, empower communities, and elevate a coffee of unparalleled legacy to Europe.
Sincerely,
Abdurezak Hussien Kedir
Sena Agribusiness Investment Group: Cultivating Ethiopia's Essence Through Regenerative Agroecology.
Vision: East Africa’s foremost model for thriving, ecologically restorative, socially equitable agribusiness; defining the global forest-positive coffee benchmark.
Mission: Harness Ethiopia’s peerless biodiversity to craft premium agroecological treasures for discerning global markets, conserving vital ecosystems, empowering communities, and igniting sustainable development.
Our Crown Jewel: "Bale Originity Speciality" Forest Coffee.
Innovative Model: Integrated Agroecology Value Chain:
Forest Conservation: Cultivation within intact forests, preserving canopy, biodiversity corridors, habitats. Deforestation halted.
Regenerative Practices: Shade-grown mastery, organic composting, minimal soil intrusion, natural pest harmony, water stewardship.
Biodiversity Enhancement: Nurturing and monitoring native flora/fauna.
Climate Resilience: Amplified carbon sequestration, fortified soil moisture, inherent adaptation.
Community Integration: Direct, equitable partnerships with local smallholders/cooperatives, ensuring fair livelihoods.
Core Values:
Ecological Regeneration: Planetary health and biodiversity at our core.
Social Equity: Transparent, enduring community bonds.
Premium Quality: Precision processing capturing Bale Forest terroir.
Market Integrity: Securing top sustainability certifications with full traceability.
Transparent Impact: Quantifying environmental and social gains.
Strategic Focus:
Vertical integration ensuring purity/provenance.
Premium branding narrating UNESCO origin.
Targeting premium EU markets, inherently compliant with regulations via our forest-positive essence.
Research collaboration to refine practices and measure impact.
Market Position: Super-premium specialty coffee.: "Ethiopia's Original Forest Coffee: Sustainably Harvested, Ecologically Restored, Community-Protected." Serving EU/global specialty roasters, premium retailers, and eco-conscious patrons.
Impact:
Environmental: Shields Afromontane forests; significant carbon sink; safeguards endemics.
Social: Stable, premium smallholder income via fair trade; reduces forest pressure; champions women's inclusion.
Growth Strategy:
Scale sustainable forest coffee (zero deforestation); enhance eco-processing; strengthen farmer support.
Explore value addition; prioritize green bean excellence.
Pursue strategic EU alliances for R&D, certification, branding, marketing, co-investment (e.g., EU Agroecology Fund).
Craft transferable model for Ethiopia's highlands.
Distinction: Beyond export: Authentic Agroecology is our regenerative core within a globally vital ecosystem, delivering Proven Impact and a Market Solution; offering exquisite, deforestation-free coffee aligned with the EU Green Deal. Capturing unparalleled Terroir Alchemy from coffee's native forest cradle in a UNESCO realm, we present Strong Commercial Promise to surging ethical markets.